Nov

5

Driving Adoption of Videoconferencing

November 5, 2007 | |

I’ve just been going through some Wainhouse Research reports and thought the following would be of interest to those responsible for videoconference implementation & adoption:

Driving Adoption: A conferencing manager’s guide to marketing and promoting the use of conferencing solutions within the enterprise. Wainhouse Research, September 2003

It begins:

You’ve researched, tested, evaluated, and finally purchased conferencing equipment and services. You’ve acquiredthe needed audio and video bridges and gateways, or contracted for bridging services from a Conferencing ServicesProvider (CSP). You’ve settled on a web conferencing solution, either hosted by a service provider or deployed onyour own network (or both). You’ve worked with your networking experts to install a video-capable network orexternal service, or to add video capabilities to your existing network. Now what? Your work isn’t really done.You need to take the final steps to make the conferencing environment reliable, user friendly, productive. You needto take the final actions to drive adoption within your enterprise. Until your conferencing products and services are actually USED by your employees, your executives, line managers, and product managers won’t reap the rewards that audio, video, and web conferencing solutions promise: decreased travel, reduced wear and tear and stress,improved teamwork, higher operating efficiencies, and faster decision making.

Download the paper (277Kb PDF) It’s FREE :-)


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